Why is a Recession an Excellent Time to Start a Business?
Recession: A Difficult Period in the Global Economy
Recessions are difficult times. People lose their jobs, businesses fail, and the lucky ones absorb the losses from their cash reserves. Indeed, there are numerous reasons why the current state of the national economy should encourage you to start a new business right away. The real determinants of whether a startup will succeed or fail are its founding team and its ability to solve a problem for a paying customer.
However, entrepreneurs should not be concerned about a potential recession because the state of the global economy has little impact on startups on a large scale. Startups, with their inherent agility, can capitalise on a weaker economy and emerge victorious. Startups operate an inherently lean business model from the start, maximising value for customers.
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Startups may benefit from economic downturns
The first reason that a recession is an excellent time to start a business is that others in your industry will be hesitant to do so as well. Most people become more risk-averse during an economic downturn, so they are more likely to put their business plans on hold. Because your competitors are hesitant to enter the market, you will be able to establish a foothold before they do. Obviously, not all small businesses are equipped to withstand a severe economic downturn. However, for businesses with a solid business model, a recession can actually provide a couple of significant benefits.
Better prices
During a recession, goods and services are less expensive. Smart business owners take advantage of this. Prices either fall or do not rise as quickly as they do during expansionary periods. Struggling businesses sell assets at rock-bottom prices, retailers and vendors slash prices to clear inventory, and interest rates are at an all-time low for borrowing money or opening new lines of credit to finance large purchases of almost anything.
When the economy is weak, prices tend to fall, and many businesses will try to compete by offering better deals. You will be able to get a lot of necessary items for lower prices, such as office rental space and furniture, because vendors will be looking to move their offers as quickly as possible. As a result, you will be in a better position to negotiate better deals that will benefit you.
During a recession, larger corporations will be more cautious
Just as a recession makes investors more cautious, large corporations are often much more cautious about spending money and expanding. As a result, smaller, younger companies can act faster and make bolder decisions because they have less to lose and more to gain.
There’s a reason big businesses are more cautious during a recession. They need to turn over massive sums of money just to stay in business. Every decision or process they implement frequently involves a long chain of employees who require an office to work from and equipment to use. However, as a small business, your overheads are much lower, especially if you work from home.
This means you can make quick decisions and potentially offer your services at a lower price. And a recession is an excellent time to capitalise on that point of differentiation, especially when the people and businesses to whom you are selling your products or services are also looking to save money.
More opportunities arise
It's natural to believe that a recession reduces the number of available business opportunities. In reality, it can be quite the opposite.
Many businesses that expanded rapidly during boom times struggle when money is harder to come by. They could have been built on shaky foundations, without a well-planned structure to support them, or simply on a bad business model that fails when tested.
As these businesses close, their customers and clients will need to find another business to meet their needs, potentially opening up opportunities for you.
There is less rivalry
In times of prosperity, everyone wants to start a business, and anyone with some spare cash wants to invest in one in the hope of becoming wealthy quickly.
People become more cautious when a recession hits and businesses begin to fail. They have less money and confidence to start new businesses, and there are fewer investors willing to back them up.
So, if you have the resources, starting a small business or going freelance during a recession can be a great idea. You'll face less competition, and the competition you do face will most likely have less investment.
Governments provide more assistance
While a recession may force governments to cut public spending, it also forces them to show tangible support for small businesses. They want to be seen assisting businesses in difficult times because it is good for the economy and their votes if they do.
So, look around for programmes, incentives, grants, and other funding initiatives that may be available to new or small businesses - you'll be surprised at how much assistance you can find with a little digging.
Aside from national government incentives, it's also worth looking for local and national schemes, grants, and competitions that can help small businesses.
Previous recession success stories
Starting a business during a recession is a difficult task. However, in a few years, you may realise that it was the best decision you ever made. Hundreds of well-known (and phenomenally successful) businesses began in difficult economic times all over the world. Here are some examples of major corporations that began operations during a crisis or recession.
- Hyatt
- IBM
- General Motors
- FedEx
- Microsoft
- CNN
- Disney
- Apple
- Burger King
- Sports Illustrated
- Hewlett Packard
- General Electric
Do you want to be a successful Software Entrepreneur?
Do you have a great idea but are hesitant because of recent economic downturns? Don’t be concerned; let us assist you in making your new business a huge success.
If you plan ahead of time and implement the right strategies during a recession, your company has a much better chance of surviving the downturn. Start-ups actually do well during recessions, so if you’ve been thinking about starting your own business, now might be the time. Businesses can also use B2B platforms like DesignRush to connect with professional agencies.
As a leading Software Development company, LoreMine Technologies can assist you in charting a course to success in uncertain times and achieving genuine prosperity once the dust settles. If you need help getting your startup off the ground, please contact us; it’s both our job and our pleasure to assist.